Formal Presentation
Casualty Actuarial Society (CAS) Annual Meeting (2021)
Analytics is becoming ever more intrinsic to actuarial science. It has expanded the scope of actuarial work, creating opportunities to solve problems in emerging fields. Social media platforms have transformed how customers and brands connect and engage while generating a high volume, variety, and velocity of data. Actuaries have an opportunity to help industries uncover the value in that data and make smarter decisions. The presentation provides a framework for actuaries to evolve, align, and capture the value in social media data.